Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience by Nancy Meyer-Emerick

Author:Nancy Meyer-Emerick [Meyer-Emerick, Nancy]
Language: eng
Format: epub
Tags: Public Policy, Political Science, Communication Policy, Public Affairs & Administration
ISBN: 9780765645777
Google: I_FWCgAAQBAJ
Goodreads: 26533754
Publisher: Routledge
Published: 2015-09-10T00:00:00+00:00

Step 5: Understand Audience Barriers, Benefits, and the Competition

Barriers

5.1 Make a list of barriers your audience has to adopting the desired behavior. These may be related to something physical, psychological, economical, skills, knowledge, awareness, or attitudes. (Try for a list of 5–10.)

Some of the barriers to taking the three preparedness actions are:

Lack of a radio or television to obtain information about preparedness actions and training

Functional needs (e.g., difficulty reading or writing) that make it difficult to prepare a communication plan

Do not know where to purchase items for the seventy-two-hour kit

Are unable to pay for items for the kit

Have an aversion to thinking about emergency situations because of past experiences

Lack of family or friends to ask for support during an emergency

Lack of urgency regarding planning due to responsibilities as a caregiver

Feeling overwhelmed by the planning exercise and lists of items for the kit

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.